A Writer Who Specializes in Anti-Marketing
Anti-marketing is a philosophy that teaches people how to make sales by motivating, educating, and inspiring others.
I coined the term in my controversial, highly censored book, The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. This book is based on my 15+ years of experience as a freelance copywriter, writing, editing, and ghostwriting for some of the most unconventionally successful businesses and authors on the planet.
I am NOT an ad agency. I am writer who takes the time to work with you personally and get to know your brand.
I believe every business owner has a unique backstory, real-life experiences, wisdom, expertise, skills, and perspectives — which cannot be conveyed solely through templates, swipe files, or AI prompts.
So, using the MEI principle is different for everyone.
The technocrats pushing AI want you to believe we’re all the same, generic “expendable humans.”
But The Anti-Marketing Manifesto declares otherwise.
Motivating, educating, and inspiring is not something ChatGPT can do, or spit out, for you.
In fact, if you rely solely on AI writing, you’ll “quietly” stomp all the F’ing life force out of your brand (a word that’s been showing up in all AI-generated content lately, so we’re gonna flip your mindset to write “LOUDLY,” lol).
Having coached dozens of business owners on their marketing — and having written, ghostwritten, and edited for some of the best businesses on the planet…
I will distill my strong writing knowledge into helping you figure out what will MEI your audience and sell.
Get ready to be seen, heard, and paid on a deeper level.
If you want to use the MEI principle in your business writing, let’s get to work!
Send me an email with your current landing pages, sales pages, email newsletters, and/or social media pages you’re promoting that aren’t getting you the results you want.
I’ll quickly spot what will help your writing sell more. I’ll walk you through how to start using the MEI principle to motivate, educate, and inspire others.
If you’re not interested in motivating, educating, inspiring, or selling, I am not the writer for you.
Talk soon,
Michelle
Copywriter, Author,
The Anti-Marketing Manifesto: How to Sell Without Being a Sellout
P.S. MEI’ing (motivating, educating, and inspiring) is what builds the most trust long-term, and that’s especially true now in the age of AI.
MEI’ing shows people you genuinely care about helping them; you’re not just some predatory marketer trying to extract money from them during a “campaign,” then ghosting them once your campaign ends.
MEI’ing is what gets people to love your writing and buy from you over and over again, without the need for stupidly complicated and stressful campaigns. You can teach yourself the MEI principle by reading my book, The Anti-Marketing Manifesto. One of my biggest and best clients DM’d me saying Chapter 2 helped him generate free media coverage and a 6-figure DAY in sales.
The MEI principle has also helped teens build quarter million dollar businesses.
It’s helped coaches sell high-ticket programs entirely through email (pay in full).
It’s even helped non-social media savvy grandparents gain thousands of highly engaged new TikTok followers.
What amazing feats will you accomplish by using the MEI principle in your writing? Let’s get to work and find out. Send me an email to get started.
