Just got off the phone with my book coach…
We were talking about how so many consumable product companies LIE to the general public. It’s become the norm.
Whether it’s a “lie of omission” (e.g., not stating that their product contains cancer-causing ingredients) or an outright bold-faced statement of BS… a lie is a lie.
Consumers instinctively know they’re being lied to. They’re sick of the BS. They’re craving someone who can be straight with them.
Most people have learned to tune out bullshit marketing messages…and only pay attention to what’s “real.”
…But a lot of people still need help deciphering truth from fiction.
That’s why, as an anti-marketer, it’s your job to expose the lies in your industry… and promote the truth.
“Truth” is simply an accurate representation of what a product really is, what it can and cannot do, and what the consequences (or rewards) are of using it.
There are no lies of omission in truth.
Guess what? When you broadcast emails to your list, calling out the lies in your industry — your readers will eat it up.
They’re fascinated by this type of content.
Truth always prevails.
If you want help writing truth-based emails, click here.
Michelle
Anti-Marketing Manifesto
P.S. In two weeks, I’m headed to north Hollywood for a dance training event with one of the top choreographers in the world! I’m not going there to become a professional dancer…I’m there because I want to master choreography with less effort, in a shorter amount of time…while nailing my own personal style of dance. She can help me with that.
When you’re weak in an area, you can continue floundering in your weakness for years…OR you can hire someone who’s strong in that area, to help you.
If you’re weak in the area of exposing lies and promoting truth via email, then hire someone who is strong in that area to help you.
If you want 2018 to be one of your best years ever in business, then you need to start taking your email list seriously. Start talking about the lies in your industry… give your readers the much-needed truth they need to hear. That will translate directly into more sales for you.
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 