What’s the secret ingredient that really makes your brand shine?
It’s YOU!
Often companies do not have a “human” anywhere on their website.
It’s faceless, nameless, story-less…and hero-less.
One of the keys to strengthening your brand is to infuse YOURSELF into it.
I know, this sounds kind of weird for someone who is humble and doesn’t want to come across as narcissistic or self-serving… but YOU are the missing piece of your brand.
I have played around with this concept for years, pouring myself into my writing… experimenting with emotional writing, intellectual writing, passionate writing, and more balanced writing.
All of it has reflected “me.”
Sometimes I haven’t liked a version of myself, so I changed myself. And changed my writing style. (Yes, you’re free to do this.)
I’ve also helped my clients bring more of THEMSELVES into their writing and anti-marketing… and the results are pretty phenomenal.
More sales, more repeat orders, better quality customers, and more fun in life. More profits. Bigger profit margins.
The more a business owner is willing to share of their true self, the stronger their brand becomes.
You can do this AND keep the focus on serving your customers, simultaneously!
You have to be willing to set aside your ego and really share…the good, bad, ugly, beautiful, all of it.
Share in a way that motivates, educates, inspires…and SELLS (MEIS).
I’m not talking about “crying selfies” where you have a meltdown on Instagram under the guise of being “authentic.”
I’m talking about bringing your true self into everything you do.
(Wouldn’t you do this for a marriage? A friendship? Or anything else that’s meaningful?! Cause that’s what a business is — a meaningful outlet to give your true self to.)
Your values, your perspectives, your opinions, your emotions — AKA the sh#t you’ve spent your entire life giving deep thought and action to — all of it belongs in the expression of your brand.
This makes for exciting, fun-to-read CONTENT that does not come across as “marketing” at all…but as real-life, inspiring ANTI-MARKETING!
I am a master at helping small business owners pull out their natural personality, energy, and style, so they can infuse it into their writing.
It’s fun, because you don’t have to be “like” anyone else to have a stellar brand…you just need to be you!
Michelle
Writer, Editor, Copywriter
Founder, The Anti-Marketing Manifesto
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 