Be prepared to have your mind blown, aspiring copywriter! In order to become a 6-figure copywriter, all you need to do is re-visit some basic third grade math… in particular, simple multiplication.
Do you remember how to multiply? If not, let me refresh your memory…
1 x 1 = 1
1 x 2 = 2
2 x 2 = 4
(If you’re already confused… you may want to just stick to your day job. You’re not cut out to write for a living.)
But if you’re like, “Okay Michelle, DUH… get to the part where I make 6 figures as a copywriter…”
Then here’s your #WriterMath:
The simplest way to make 6 figures as a freelance copywriter is to either:
- Charge 2 retainer clients $5,000 per month
OR
- Charge 1 client $10,000 per month
(Ahhh, look at those zeros…let the spaciousness and beauty of them sink in 😍)
Do that consistently, month after month, and you’ve just made six figures a year as a copywriter ($120,000 to be exact).
Yes, it’s really that simple.
It’s a simple math equation.
Write for 2 clients, charge $5k/month, and do that consistently month after month.
(If you want to aim higher, just change the numbers.)
Now… what gets in the way of this “simple writer math”?
Answer: —-> You and the stories you tell yourself.
Nothing blocks a writer from landing clients faster than poor, disempowered self-talk and low-level actions that align with that negative story.
If you’re walking around saying:
- “Nobody would pay me that much…”
- “Nobody has the budget for that…”
- “There’s no retainer clients out there…”
- “I’m not worthy of receiving that much…”
- “Why would anyone pay ME that amount?”
…Then THAT STORY will complicate your life and block you from making the 6-figure income you crave.
Let THAT sink in!!!
As your copywriting coach and mentor, I’m asking you to ditch the story that holds you back.
The fix: Start telling yourself a NEW story that helps you get the outcomes you want. Back up that story with daily actions that move you forward, not backward. Do this consistently every day… and don’t f@$%king quit.
Want my help developing a strong copywriter mindset that doesn’t quit? Apply for my coaching program for aspiring copywriters. (1-on-1 & group coaching options available.)
Michelle Lopez Boggs is a copywriter and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 