Everyone’s having their own unique “reaction” to corona.
At first I was mad…because people couldn’t see the big picture of what was going on. (Story of my life.)
But then I decided, “Being mad isn’t helping ME.”
So I let it go.
Then I was sad…because ignorance is truly ugly, and it does a lot of damage.
(Those posting the #StayTheFuckHome hashtag are being extremely ignorant. I am disappointed in you. You have shown your true colors.)
But…each person is 100% free to have their own experience.
Some people are (subconsciously) choosing total fear and scarcity right now. I see the anxiety bleeding through their aura. Wearing face masks. Not trusting. Hiding. Hoarding. Telling the same story over and over again. Reciting the same set of “facts” over and over again.
Some are going about their business as usual…while getting frustrated at those who are (subconsciously) agreeing to “close their business.” I feel you.
A self-inflicted suicide in one’s business makes no sense.
We’re letting it happen…one by one.
Not me though. And not the others who understand what real faith is.
We’re pressing through.
Like we’ve always done.
No excuses.
(Hell, I can barely keep up with all the articles that are coming in! I love it!)
Not even a “virus” can stop us (because it isn’t nearly as “threatening” as the media wants everyone to believe).
Remember in the Anti-Marketing Manifesto, I said your biggest threat in business is your fucking self? Your mentality, your beliefs, your stupid actions.
We are seeing that play out big-time.
Some people are using this time to “pause.” Not stop, but pause — i.e., they’re intentionally not selling anything.
…Well, that’s a great strategy if you never provided an essential service to begin with.
I think you need to do whatever is best for you and your business…and your customers! i.e., whatever God is calling you to do.
Is God telling you to cower in a corner? If so, then you may way want to reconsider what “god” you’re worshipping.
If you’re shutting down out of fear, that’s very unwise.
If you’re scrambling to sell out of fear, that’s also unwise.
If you’re taking a conscious pause to create a new vision for your life and biz…great. But keep working.
(Listening to news and trolls is not working.)
If you’re working like crazy because people are lining up to buy your product (I’m talking to you, TP companies), bless you! Keep serving.
This is your time to make a fortune…financially AND spiritually.
…As we all should be doing.
Please give yourself the necessary nourishment, rest, and replenishment needed to do your best.
Take a really deep, nourishing breath…or two…and start using your imagination and vision for positive purposes.
Everyone’s being programmed to use their imagination in terrible ways.
Snap out of the program.
And get back to the REAL vision of what you want.
On a practical level, I hope you all have a bunch of cash savings piled up!
And no debt!
Fast cash is easy when you’ve taken the time to build your email list, given people great content that MEI’s, and delivered your product consistently and with excellence over the years.
If you never bothered to do that…this corona thing is obviously your wake-up call.
Now people are being “forced” to think differently.
What’s your vision for your business? Going to sit back and let it die? Going to press forward and give it everything you’ve got?
Going to adapt and re-think everything?
May your vision come true!
Michelle
Founder, The Anti-Marketing Manifesto
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 