Writing for 8-figure brands has taught me a lot about what’s worth paying attention to… and what’s worth ignoring.
Trust me, that’s an important distinction to learn!
Life is short, your time is valuable, and you don’t want to waste it studying stuff that will complicate things or bring you further from your core.
This lesson is what helped me become an author, build my writing business, and create my dream life.
Dan and I are getting ready to move into our long-term rental house, right down the street (in the same luxury neighborhood)… and with much packing ahead of us, I’m still taking the time to write this blog post.
(Only a true content producer knows how HARD and worthwhile it is to create great content consistently, even when you’re busy AF. 🙂 )
But back to profitable life lessons…
I’ve observed that 8-figure brands:
- keep shit simple
- focus on what matters
- cling to solid principles
- remove anything that brings complexity
- provide massive value, and charge accordingly for it
- hire the right copywriter who knows how to say what they want to say, “better than they can”
In 2021, great copywriting is essential for moving people, changing lives, and profiting big.
You can spend thousands of dollars (and countless hours) writing your own copy, but is it performing as well as you’d hoped?
Is your copy not only stirring people’s hearts and souls… but also bringing you the massive profits you want?
If not, you can hire me for edits!
Email me with the word ‘edit’ (and attach your document or URL) to get started!
Michelle
P.S. Are you a new client who’s never worked with me before? Let’s hop on a 10-minute Zoom call and discuss how to make your copywriting more profitable. That’s my specialty. Email me to schedule a call.
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 