As someone who is running a multi-million dollar business and trying to spread more truth to the masses…one of the biggest obstacles you will ever face is other people’s ignorance.
There are so many ignorant people gracing this planet…you could say 99% of them are walking around with their eyes closed to SOMETHING.
When you introduce a simple concept that forces people to open their eyes… many of them will reject it, because they’re not ready to hear it.
They try to make YOU wrong… because their psyche is simply not ready to hear the truth, let alone change.
Such individuals could be referred to as haters, critics, or just plain morons… (I call them “People You Don’t Have to Interact With in This Lifetime.”)
(These are people who stumbled across your writing and/or business, and took the time to criticize you in some way for it!)
Some people will go their entire lives being un-ready to hear the truth. You will never reach them. Just let them go, and don’t even bother arguing with any ignorant ideas they try to force on you.
Once you’ve fully let them go, energetically, emotionally, and mentally…you can now focus on what really matters:
The scores of people are ready to hear the truth.
They’re looking for the right person to spell it out for them! (That’s you!)
This is why anti-marketers must continually put out fresh new content, so that we can inspire those who ARE ready!!!
Maybe they weren’t ready to hear the truth a year ago, or five years ago…
But they’re ready now.
Why? Because they stumbled upon a controversial, funny, or enlightening article you posted on your blog… or to your email list… which got forwarded from the right person…
And it was exactly what they needed to hear in this moment.
That’s. Why. We. Keep. Writing.
…To spark and ignite the motivation of someone who’s READY and doesn’t know it yet!!!
(Not to waste time on the “permanently ignorant in this lifetime”…)
Books can accomplish this… so can blog posts, email articles, and even free reports (PDFs).
Even landing pages and sales pages can wake people up!
I’ve devoted my business to helping individuals like you write and edit this kind of eye-opening, life-changing content for your readers.
It’s a gift and a responsibility that I take seriously. Thank you for entrusting me with this important work!
Talk soon,
Michelle
Writer, Editor, Copywriter
Founder, The Anti-Marketing Manifesto
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 