What are results?
Results are simply the “printout” of whatever is in a person’s mind.
It’s like taking a document on a computer program and printing it out. If it said “ABCD” in the document, then the printout would also read “ABCD.”
To expect otherwise is insanity.
A common complaint among the average person is: “I don’t like the results I’ve been getting. My results are making me suffer.” They’re quick to blame other people, curse their lot in life, file lawsuits, point the finger, whine and moan, and complain out of their ass.
But here’s the thing about suffering: it’s always caused by inaccurate thinking.
Our mind — the way we think — gives the Universe our own personal blueprint, telling it EXACTLY what to spit right back out at us.
Results are simply a “printout” of what’s perpetually held in our mind.
I didn’t make this shit up…it’s referenced in books like The Science of Getting Rich, As a Man Thinketh, Think and Grow Rich…hell, even the Bible says, “For as he thinks within himself, so he is” (Proverbs 23:7).
This is deep truth, and it’s ancient.
It’s really the key to being a better human.
Our physical reality (our experience) is simply the result of what’s perpetually in our mind.
If you want to change your results, change your thinking — change the “internal document” that’s producing your printout.
Sounds simple, right?
In terms of marketing and sales copy, a good sales page can wipe out inaccurate thinking in a matter of minutes. It can cause people to change their thinking on a fundamental, life-changing level — permanently.
I’m always surprised when I see a good company half-assing their sales pages. I don’t think they’re doing it intentionally…I think they just don’t realize a lot more is possible. A sales page is a massive opportunity to change someone’s thinking, and therefore change their life. Multiply that by the 1000s, and you’ll be changing thousands of lives.
That’s huge.
It’s not just about selling a product — it’s about helping people identify, question, and remove the INACCURATE THINKING that has been imprisoning them for years, maybe even decades.
It’s about helping people make permanent changes to their “internal document,” replacing inaccuracies with truths that create better results.
No fucking around…sales pages can change lives.
This is especially relevant if you sell non-toxic, organic, natural, sustainable products that are better than 99.999% of the products in your industry that are merely posing as “the good stuff,” but are quite a ways off from being PURE.
In one fell swoop, you could potentially delete a lifetime’s worth of inaccurate thinking and all the suffering that goes along with it.
With One. Simple. Sales page.
By doing so, you give people the ability to change their internal documents, so that reality spits out a more favorable “printout” for them.
This is life-changing stuff.
I like to think of it as “stepping into Jesus territory” — helping the ones who are helping themselves. Helping souls to lift THEMSELVES into a better place. (After all, they’re the ones taking the time to read your sales copy.)
The fate of the world depends on more business owners changing their own thinking for the better — and then spreading this clarity to the masses (who, without such transformation, will be fucked…I’m sorry to say).
It’s not too late.
As a conscientious, success-oriented business owner, make sure your sales pages are assisting people in creating better printouts (AKA better results).
Talk soon,
Michelle
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 