I grew up with three younger brothers who were always exploring, getting into things they shouldn’t, and causing mayhem.
The one benefit that came out of this (for me) was an understanding of “unruly male” psychology.
In short, there are boys who are quiet and well-behaved. While others are loud and misbehaved.
How their lives turn out is entirely dependent on what they DO with their endless energy. Some cause destruction with it, while others end up using their energy constructively, adding value to the world.
Having tons of energy, personality, and being labeled as “energetic” is not an indication that a boy needs to be put on ADD medication…it’s an indication that that boy has a tremendous amount of power available at his disposal. His greatest challenge in life will be learning how to use and harness his power, or else be controlled and enslaved by it all throughout his days.
If this kind of boy eventually goes into business, he’ll have an opportunity to use his power to change the world via marketing.
One of the things we’re taught by “marketing experts” is that we need to follow certain rules… send autoresponders on certain days… only send X number of emails per week… don’t rock the boat by sending too many campaigns, etc.
But I can tell you, most of that is garbage and should be thrown in the recycle bin.
If you’re unruly by nature, then your best marketing strategy is to simply pump out as much content as possible. After all, that’s what you were designed to do. Your main challenge will be in STRUCTURING and formatting that content in such a way that it lends itself to high sales. (That’s where my copywriting/editing expertise comes in.)
If you never followed the rules while growing up, then there’s no need to follow arbitrary marketing rules that revolve around limits.
If you’re the kind of person who grew up following the rules, then YOUR best marketing strategy is to practice not caring what other people think. Unlike the high-energetic, intense personalities mentioned above, you’re not designed to pump out a lot of content. But your main challenge is to get over any people-pleasing behaviors you might have, that prevents you from sharing MORE content than you already are.
If you were conditioned to follow the rules, you were probably also conditioned to be quiet, be polite, and be courteous no matter what. All of this stuff can actually work AGAINST you in marketing…because it loads up your plate with people-pleasing behaviors, which are a complete waste of time and energy.
Young, rowdy boys (or girls) who are labeled as “too much” are actually not too much. They were designed to be exactly as they are. They’re a valuable resource for the those among us who operate at a slower pace.
We don’t need to curse or punish high-energy folks for being “too much.”
In fact, there’s no such thing as too much.
If you’re a high-energy person, send as many emails to your list as you desire…and prosper for it. You can get my help with structuring that content to bring in high sales.
Talk soon,
Michelle
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 