Do you want to start increasing your online sales fast?
If so, here’s a critical first piece of advice:
The home page is dead…but LANDING PAGES are alive and well.
What do I mean by this?
Simply that people no longer hang out on website home pages.
In the old days (like the 90s…back in the days of AOL), home pages used to be where people hung out and read your “information.”
That’s not the case anymore. Today, it’s information overload.
Nobody wants or needs more information. Today, it’s all about action…think: thumb scrolling on a smart phone.
People look to see if something applies to their immediate interests, and if not… they move on.
Everyone’s on the Internet for specific things. Whatever they’re looking for, they’ll either pay for it, or they’ll give their email addy, so they can get it…then it’s off to something else.
Meanwhile, the “home page” sits stagnant in cyberspace, not doing much. It just collects dust. Its primary flaw is that it’s non action-oriented.
It’s like someone who sits sedentary all day, failing to use any muscles, failing to do any “work,” and slowly rotting into nothingness.
That’s why every home business needs a LANDING PAGE!
Meaningful action happens on a landing page!
Also known as a “lander,” it’s the ultimate tool for connecting a business to a customer.
A landing page is a simple page where you offer something for free, in exchange for an email addy. It contains an opt-in box, some well-written copy, and an irresistible free offer.
(People receive my emails because they opt in to MY landing page.)
A lander should have a clean, professional design that makes it “pop.” This is the final touch to really make it shine.
A lander offers you one of the easiest ways to gain a new customer for life. It facilitates the first step in bringing someone new into your database.
As a “doorway” into your business, the lander acts as a solid entry point for people to get on your list and quickly place their first order with you.
It lets you constantly stay in touch with people via email…allowing you to give them updates, educational articles, inspiring offers, and more.
A well-crafted lander does 4 things:
- Helps you build your list full of well-qualified customers who love your stuff
- Facilitates the customer’s FIRST order with you
- Changes a customer’s life for the better
- Creates massive sales for you, over time
Thanks to your landing page, you’ve just gained a customer for life.
Do that over and over again, and you can build your list full of 1000s, or tens of thousands of subscribers who can’t get enough.
It’s up to YOU to create a killer landing page!
Want my help with this? If so, check out my Anti-Marketing Jumpstart Kit.
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 