Someone recently told me I send out too many emails, and the high frequency “devalues” the content.
Ridiculous!
If you don’t like the frequency of emails, then don’t read it! Or better yet, unsubscribe.
We’re all adults here. If something bothers you, who’s responsible for fixing it? You are.
Personally, if I’m subscribed to someone’s email list and I feel like they’re sending me too many emails, I don’t waste my time complaining or giving them my opinion. I just unsubscribe.
It’s cleaner that way!
Who cares what anyone’s opinion is?!
It’s your business. It’s your email list. You get to do whatever you want with it. You don’t have to explain yourself to anyone, either.
I actually did unsubscribe from someone’s email list recently, because I felt like I was getting too many emails and didn’t want to keep up. She is a lady who launches programs left and right… and makes millions doing it.
I enjoy her content, but I had higher priorities and decided to unsubscribe from her list. Big fucking deal. Maybe I’ll be back in the future, maybe I won’t. Who cares?
Her content isn’t “devalued” because she sends 5-6 emails to her list a day! That’s how she generates so many sales, while helping the people who buy her stuff!
She has 98,000+ subscribers, and for her, high frequency works even if hundreds unsubscribe from her list daily. She’s always doing something to build her list. She can make $2K or more on a single sale. She’s harnessed the power of numbers and “goes for it” regardless of what anyone thinks!
(Denise Duffield Thomas, for anyone who’s curious!)
I didn’t waste any time sharing my opinion with her or telling her she should “send fewer emails”… because my opinion of her business doesn’t matter. It’s her list. She can do what she wants with it.
Like beauty, value is always in the eye of the beholder.
One person thinks my email newsletter is shit… another person uses the insight from my emails to make millions. Who’s “correct”? They both are, according to their own world view. I can’t stop them from having their own viewpoints.
Opinions don’t matter.
The only thing that matters is whether you’ve figured out how to generate consistent sales in your business.
If someone tells you they don’t value your content… it doesn’t matter.
Their opinion has nothing to do with you or your content.
From my vantage point, I would keep writing even if only a single person out of a thousand thought my emails were valuable (and they proved it by paying me money).
I don’t have to write this newsletter. I choose to. I do it as a free service to my readers. And I enjoy it.
That’s the law of karma at work… what you put out, comes back to you.
Talk soon,
Michelle
Anti-Marketing Manifesto
P.S. ALERT! There’s only a few more days to get sales page copy, for super cheap! (For brand new clients only – feel free to forward this email.)
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(This sale is ONLY good through the rest of September. After that, I am completely booked. And you will not hear from me again until probably January 2018.)
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 