by Michelle Lopez | Nov 29, 2022 | Case Studies, Sales Copy Tips
Today I’m doing an analysis on a sales page I love by the @tuttletwins. tuttletwins.com According to this page, their children’s books have sold 4 million copies so far. (I remember a year or two ago when it said 2 million.) Read this full post if you’re a...
by Michelle Lopez | Oct 20, 2020 | Blog, Sales Copy Tips
“The definition of genius is taking the complex and making it simple.” ― Albert Einstein There are a million ways you could express an idea… a million ways you can write a particular sentence, paragraph, or article. What’s the best way? Ah, the...
by Michelle Lopez | Oct 23, 2018 | Sales Copy Tips
You want better-performing sales copy? Then study the chapter “The Impression of Increase” from Wallace Wattles’ book, The Science of Getting Rich. The book is not about sales copy…BUT it’s about conveying the impression of increase and...