by Michelle Lopez | Jun 9, 2022 | Blog, Content Writing
A subtle distinction between 2 types of writing that can make your business very profitable—content writing and copywriting. Content is where you motivate, educate, and inspire (MEI) people. Nothing is offered. Nothing is pitched. Nothing is being sold. It’s...
by Michelle Lopez | Apr 18, 2022 | Blog, Content Writing
The news is usually full of shit, but when you find a current events piece that relates directly to your business, product, or industry, use it! The “contrast email” is all about comparing and contrasting two different ideas. One idea is plaguing and...