[Copywriters] “Hire for Attitude, Train for Skill”
Most top-performing business owners agree that when hiring a copywriter for their business: Attitude is ALWAYS more important than skill. That’s why I love the quote, “Hire for attitude, train for skill” (attributed to attributed to Herb Kelleher,...My Process for Writing Sales Funnel Content and Working With New Clients
Curious how I go from “0” to writing high-performing sales funnel content for each of my clients? Here’s an overview of my process! How I Work With New Copywriting Clients 1. Intro Call. Your first step is to book an intro call with me....A Big Marketing Problem – “We’re Not Sure What Is Working and What Isn’t”
Have you ever found yourself saying, “We’re not sure what’s working in our marketing and what isn’t”? If so, you’re not alone. This is one of the most COMMON and COSTLY issues businesses face. When your marketing efforts are scattered, and you’re dabbling in 5-10...Anti-Marketing in the Age of AI
There’s a big debate going on about whether AI (artificial intelligence) will take over copywriting for businesses. People seem to be in 3 camps, from what I’ve observed: Camp #1: “Fuck AI.” Some business owners hate the concept of AI and...How Do I Move Away from Predatory Marketing?
This week’s question for “Ask Michelle Anything” comes from Meagan. Question: Hi Michelle. I just wanted to reach out! I finished your book (in 2 days!! Lol) and absolutely LOVED it! Shane Ellison is a friend of my husbands and highly recommended it when we...“Every Business Owner Should Read This Book!”
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