Content Writing Vs. Copywriting
A subtle distinction between 2 types of writing that can make your business very profitable—content writing and copywriting. Content is where you motivate, educate, and inspire (MEI) people. Nothing is offered. Nothing is pitched. Nothing is being sold. It's pure...
How to Write a Contrast Email That Motivates, Educates, and Inspires (MEI’s) Your Readers
The news is usually full of shit, but when you find a current events piece that relates directly to your business, product, or industry, use it! The "contrast email" is all about comparing and contrasting two different ideas. One idea is plaguing and enslaving your...
It’s Raining Money! (PIC)
As an entrepreneur or business owner, you can make it rain money. ...But not when you’re focused on 1 hater, 1 negative comment, 1 bad lead, or 1 loser client who didn’t pay. Your thoughts are like an umbrella. If you’re thinking about 1 bad experience—and you’re...
Do You Solve Problems or Create Them?
Do you solve problems for others…or do you create problems? Some people are so low-level, they’re a massive pain in the ass to deal with... and that's the legacy they'll leave. Nobody wants to f%#k with them. They’re the type who get blocked… deleted… phased out…...
My Goals for 2022
2022 is off to a great start! Are you focused on what you want to create this year?! Or are you focused on what you DON'T want? Whatever gets the most attention, energy, and emotional investment is what you'll manifest. Here's a quick 5-minute video I made, in...
Our Christmas Road Trip!
Coming back from traveling is always so satisfying. There are a hundred different insights bubbling in my head...a hundred different angles and topics I could write about in this newsletter. But the rule is, we teach on one thing, one principle at a time. Introduce...
Catch 22’s That Don’t Exist
I remember it felt 'trippy' trying to keep my balance in this pose, while seeing the unfamiliar Sedona landscape around me. The sky, the ground, the parts that dropped off... I wasn't used to them. It was as if my mind was trying to convince me I'd fall off...
A Record Year in 2021
The hardest part about growing your business (which is code for HELPING MORE PEOPLE) is that you have to be in alignment with your highest vision, in order to be successful at it. It all comes back to you. Your success is dependent entirely on you: your beliefs, your...
Technology Problems? Check Your Mindset
When technology isn’t working, I’ve always found it to be a great metaphor for what’s going on internally - inside of US. Technology seems to work so smoothly for someone who’s efficient, who’s in the right mindset, and who’s so focused, nothing could deter them....
We Grow from Doing Things That Feel Impossible, Yet Satisfying
This book represents to me one of the greatest accomplishments of my life: finishing something I started that was hard and, at times, felt impossible. A year ago, I published The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. I had to grow so much to...
“Every Business Owner Should Read This Book!”
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