Anti-Marketing in the Age of AI

There's a big debate going on about whether AI (artificial intelligence) will take over copywriting for businesses. People seem to be in 3 camps, from what I've observed: Camp #1: "Fuck AI." Some business owners hate the concept of AI and refuse to use it altogether,...

Rules for “Cold Pitching” Copywriting Clients

I'm not a fan of cold pitching someone. However, it CAN work... if you follow some simple rules. 1) Remember that there's a real human being on the other end of your pitch. They may have three kids, two wiener dogs, and a truck load of "to do" items staring them in...

We Flew a Plane!

Memorable dates with your partner are a must... otherwise, the relationship fizzles out and dies. My man, "Dan the man" (otherwise known as "Babe") took me on a surprise date this past weekend. Ten minutes before we got there, he told me we’d be flying in a small,...





“Every Business Owner Should Read This Book!”

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