Political Cartoonist Speaks Out! – Interview with Elad Shmueli & Michelle Lopez
When I was 19 years old, broke with not 1 single writing client to my name... a pen pal told me, "You should go into the Air Force, learn Farsi, and become a war correspondent." I was like, "Yeaaaaa, that's definitely not happening. Ever." But I didn't want to be one...
Rules for “Cold Pitching” Copywriting Clients
I'm not a fan of cold pitching someone. However, it CAN work... if you follow some simple rules. 1) Remember that there's a real human being on the other end of your pitch. They may have three kids, two wiener dogs, and a truck load of "to do" items staring them in...
Writer Math: How to Make Six Figures Writing Part-Time
Be prepared to have your mind blown, aspiring copywriter! In order to become a 6-figure copywriter, all you need to do is re-visit some basic third grade math... in particular, simple multiplication. Do you remember how to multiply? If not, let me refresh your...
A Sales Page That Sold 4 Million Children’s Books: Tuttle Twins
Today I’m doing an analysis on a sales page I love by the @tuttletwins. tuttletwins.com According to this page, their children’s books have sold 4 million copies so far. (I remember a year or two ago when it said 2 million.) Read this full post if you're a business...
We Flew a Plane!
Memorable dates with your partner are a must... otherwise, the relationship fizzles out and dies. My man, "Dan the man" (otherwise known as "Babe") took me on a surprise date this past weekend. Ten minutes before we got there, he told me we’d be flying in a small,...
3 Secrets to a Landing Page That Brings You High-Quality Leads
As a copywriter, content writer, and editor, I’ve been helping business owners write in a way that builds strong, memorable brands for over ten years. My #1 goal has always been the same: to help business owners profit big through their writing. Most of my clients...
Content Writing Vs. Copywriting
A subtle distinction between 2 types of writing that can make your business very profitable—content writing and copywriting. Content is where you motivate, educate, and inspire (MEI) people. Nothing is offered. Nothing is pitched. Nothing is being sold. It's pure...
How to Write a Contrast Email That Motivates, Educates, and Inspires (MEI’s) Your Readers
The news is usually full of shit, but when you find a current events piece that relates directly to your business, product, or industry, use it! The "contrast email" is all about comparing and contrasting two different ideas. One idea is plaguing and enslaving your...
It’s Raining Money! (PIC)
As an entrepreneur or business owner, you can make it rain money. ...But not when you’re focused on 1 hater, 1 negative comment, 1 bad lead, or 1 loser client who didn’t pay. Your thoughts are like an umbrella. If you’re thinking about 1 bad experience—and you’re...
Do You Solve Problems or Create Them?
Do you solve problems for others…or do you create problems? Some people are so low-level, they’re a massive pain in the ass to deal with... and that's the legacy they'll leave. Nobody wants to f%#k with them. They’re the type who get blocked… deleted… phased out…...
“Every Business Owner Should Read This Book!”
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