Anti-Marketing in the Age of AI
There's a big debate going on about whether AI (artificial intelligence) will take over copywriting for businesses. People seem to be in 3 camps, from what I've observed: Camp #1: "Fuck AI." Some business owners hate the concept of AI and refuse to use it altogether,...
How Do I Move Away from Predatory Marketing?
This week’s question for “Ask Michelle Anything” comes from Meagan. Question: Hi Michelle. I just wanted to reach out! I finished your book (in 2 days!! Lol) and absolutely LOVED it! Shane Ellison is a friend of my husbands and highly recommended it when we...
Tips for Crafting the Best Cover Letter & Resume for a Copywriter
This week’s question for “Ask Michelle Anything” comes from Taneet. Question: I’m wondering if you have any tips for crafting the best cover letter and resume for a copywriter? Michelle's Answer: Great question! This is a common concern for newbie...
How Can I Make My Copywriting Pitches Better?
Hi everyone! I'm starting a new weekly series called, "Ask Michelle Anything." If you have a question about how to land high-paying copywriting clients, how to confidently charge more, how to manage your energy as a copywriter, or anything related to marketing your...
Political Cartoonist Speaks Out! – Interview with Elad Shmueli & Michelle Lopez
When I was 19 years old, broke with not 1 single writing client to my name... a pen pal told me, "You should go into the Air Force, learn Farsi, and become a war correspondent." I was like, "Yeaaaaa, that's definitely not happening. Ever." But I didn't want to be one...
Rules for “Cold Pitching” Copywriting Clients
I'm not a fan of cold pitching someone. However, it CAN work... if you follow some simple rules. 1) Remember that there's a real human being on the other end of your pitch. They may have three kids, two wiener dogs, and a truck load of "to do" items staring them in...
Writer Math: How to Make Six Figures Writing Part-Time
Be prepared to have your mind blown, aspiring copywriter! In order to become a 6-figure copywriter, all you need to do is re-visit some basic third grade math... in particular, simple multiplication. Do you remember how to multiply? If not, let me refresh your...
A Sales Page That Sold 4 Million Children’s Books: Tuttle Twins
Today I’m doing an analysis on a sales page I love by the @tuttletwins. tuttletwins.com According to this page, their children’s books have sold 4 million copies so far. (I remember a year or two ago when it said 2 million.) Read this full post if you're a business...
We Flew a Plane!
Memorable dates with your partner are a must... otherwise, the relationship fizzles out and dies. My man, "Dan the man" (otherwise known as "Babe") took me on a surprise date this past weekend. Ten minutes before we got there, he told me we’d be flying in a small,...
3 Secrets to a Landing Page That Brings You High-Quality Leads
As a copywriter, content writer, and editor, I’ve been helping business owners write in a way that builds strong, memorable brands for over ten years. My #1 goal has always been the same: to help business owners profit big through their writing. Most of my clients...