How to Have a Sales Call with a Potential Copywriting Client
So, you've sent out 100 pitches, emailed dozens of potential clients, sent voices messages through DMs... and you FINALLY got someone to agree to speak with you about your copywriting services. What's the next step? Glad you asked! Your next step is to have a sales...
[Copywriters] “Hire for Attitude, Train for Skill”
Most top-performing business owners agree that when hiring a copywriter for their business: Attitude is ALWAYS more important than skill. That's why I love the quote, "Hire for attitude, train for skill" (attributed to attributed to Herb Kelleher, one of the...
My Process for Writing Sales Funnel Content and Working With New Clients
Curious how I go from "0" to writing high-performing sales funnel content for each of my clients? Here's an overview of my process! How I Work With New Copywriting Clients 1. Intro Call. Your first step is to book an intro call with me. During this...
A Big Marketing Problem – “We’re Not Sure What Is Working and What Isn’t”
Have you ever found yourself saying, “We’re not sure what’s working in our marketing and what isn’t”? If so, you’re not alone. This is one of the most COMMON and COSTLY issues businesses face. When your marketing efforts are scattered, and you’re dabbling in 5-10...
Anti-Marketing in the Age of AI
There's a big debate going on about whether AI (artificial intelligence) will take over copywriting for businesses. People seem to be in 3 camps, from what I've observed: Camp #1: "Fuck AI." Some business owners hate the concept of AI and refuse to use it altogether,...
How Do I Move Away from Predatory Marketing?
This week’s question for “Ask Michelle Anything” comes from Meagan. Question: Hi Michelle. I just wanted to reach out! I finished your book (in 2 days!! Lol) and absolutely LOVED it! Shane Ellison is a friend of my husbands and highly recommended it when we...
Tips for Crafting the Best Cover Letter & Resume for a Copywriter
This week’s question for “Ask Michelle Anything” comes from Taneet. Question: I’m wondering if you have any tips for crafting the best cover letter and resume for a copywriter? Michelle's Answer: Great question! This is a common concern for newbie...
How Can I Make My Copywriting Pitches Better?
Hi everyone! I'm starting a new weekly series called, "Ask Michelle Anything." If you have a question about how to land high-paying copywriting clients, how to confidently charge more, how to manage your energy as a copywriter, or anything related to marketing your...
Political Cartoonist Speaks Out! – Interview with Elad Shmueli & Michelle Lopez
When I was 19 years old, broke with not 1 single writing client to my name... a pen pal told me, "You should go into the Air Force, learn Farsi, and become a war correspondent." I was like, "Yeaaaaa, that's definitely not happening. Ever." But I didn't want to be one...
Rules for “Cold Pitching” Copywriting Clients
I'm not a fan of cold pitching someone. However, it CAN work... if you follow some simple rules. 1) Remember that there's a real human being on the other end of your pitch. They may have three kids, two wiener dogs, and a truck load of "to do" items staring them in...
“Every Business Owner Should Read This Book!”
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