An Inside Look at Pure Barre: What Makes This Fitness Boutique Franchise Work So Well?
Interview with Karen Mumme, Pure Barre Studio Owner Karen Mumme doing the chair pose at the barre Pure Barre is the largest, most established barre franchise in the U.S., with nearly 300 studios across the country. It’s also one of my favorite companies to spend money...Extreme Example of Contrast Marketing: Whole Foods Accused of Misleading Customers on ‘Humanely Raised’ Animal Products
As someone who gets paid to write words that generate sales, I strongly believe in the power of contrast marketing. This is essentially where you take one thing, and contrast it to something that is its polar opposite. You dramatize the extreme “black and...Bloated Brick-and-Mortar Health Food Stores vs Lean and Mean Grocery Delivery Services
I was reading about a disruptive new grocery delivery model that could threaten the existence of health food stores. Arnie Katz, co-founder and president of Relay Foods, says, “Traditional retailers are operating under an outdated and inferior business model.”...
Dumb: McDonald’s Big Mac-Themed Clothing
People who know me know that I hate McDonald’s. It’s kind of an ongoing joke at this point… “Let’s find some ways we can bash McDonald’s today…” Mostly I see them as a symbol for ALL unscrupulous junk food / fast food...“Every Business Owner Should Read This Book!”
Buy a paperback, Kindle, or hardcover copy on Amazon or other online retailers.
