Values Are Everything! – Tim Hortons Coffee Franchise Merely Reacted to “External Pressure”
Is your small business driven by values…or do you only respond to external pressure? In 2015, I wrote about Tim Hortons, a Canadian coffee franchise (which is huge in Canada, but struggling in the U.S.). For about three weeks, 1,500 Tim Hortons locations had...Interview with Former Whole Foods Head of Marketing: The “Winning Formula” for Marketing Organic Products
Whole Foods is an anomaly. On the one hand, they’re a $12.9 billion company. On the other hand, they shun traditional marketing and advertising. (Oh, except for that little “Values Matter” campaign they launched, which was estimated to cost $15-20...
Ninja Discipline
Remember the original Ninja Turtle movies? I used to love those. Raphael’s bad attitude was the best. Michelangelo’s goofball nature was excellent. Being somewhat of a tomboy growing up, I always bonded with the turtles in my own mind. I liked that they were...The Challenger Sale: How to Consistently Achieve Excellent Sales of Your Organic Products
Want to out-perform all other organic product companies selling similar products as you? Then focus on doing this 1 thing: Make people think about things in ways they’ve never thought of before. In other words…challenge their world view. Looking back on the various...“Every Business Owner Should Read This Book!”
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