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Taking a deep breath, I walked into the reptile store. It was a place devoted entirely to living, breathing reptiles and other crawly things. You could buy them as pets. Or simply browse. The placed smelled like a swamp, appropriately so. The aisles were cluttered...ProYo Vs. Medicare: Why Focusing on Cost Reduction is Out of Alignment for a Premium/Organic Company
The best organic companies are not ashamed of charging premium prices for their products. In fact, because they know the high value of their products, they don’t hesitate to charge more. They don’t waste time apologizing for their high prices, nor do they focus...[Email Marketing Tip] Include Insight in Every Email You Send
Sending an email to your list is an opportunity to create a positive outcome. With a simple email, you can generate sales…educate readers…change lives…and more. However, there are some very easy ways to screw this up. As someone who’s subscribed to many, many email...A Case for Closing All Comments: Why Life is Too Precious to Read Blog, Video, and Article Comments
I used to think having a high number of comments on any given piece of content was a good thing. Whether it was a blog post, YouTube video, high-profile article, or even a Tweet, I used to think “high engagement” was not only desirable — but the main goal. Then...“Every Business Owner Should Read This Book!”
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