by Michelle Lopez | Jan 9, 2016 | Blog
I see many home-based business owners offering discounts as their primary strategy to gain new customers. “Save 20% on this,” “save X number of dollars on that”…on and on. Or worse, they focus on how “affordable” their products are…as if this will attract new...
by Michelle Lopez | Jan 7, 2016 | Blog
Like many business owners, I wasted a lot of time trying to promote my business on Facebook. And by “promote” I mean posting thought-provoking quotes, informative articles, funny cat videos, and links to my blog articles on my personal Facebook page. Then I dabbled...
by Michelle Lopez | Jan 5, 2016 | Blog
We live in a society that constantly pushes VICTIMIZATION on people. Flip on the TV…one minute you see a commercial for a prescription drug, accompanied by a long-ass list of side effects (including potential death!). “Talk to your doctor to see if this drug is right...
by Michelle Lopez | Jan 4, 2016 | Blog
For years people have been requesting that I put all of my various writings into some sort of book format… And this project is currently in progress! I’ve been collecting several of my best emails/blog posts over the years, and am working on distilling out...
by Michelle Lopez | Jan 1, 2016 | Blog
How was your 2015? Mine was pretty good…It was my highest grossing year ever in business. I wasn’t expecting this, because I wasn’t intentionally trying to out-earn myself…but I did anyway. Compared to previous years, I worked fewer hours — but created MORE VALUE...