by Michelle Lopez | Feb 15, 2016 | Blog
“Stories are equipment for living.” – Kenneth Burke True… but you need to make sure your “stories” are positive and forward-moving! Enter customer spotlights: a unique form of content writing that sells. <— I explain in this post what...
by Michelle Lopez | Feb 11, 2016 | Blog
Popular business advice says, “The customer is always right.” On the surface, this seems true. But if you look deeper, you’ll see that this conventional wisdom reeks of people pleasing. And it plays off some of the deepest human insecurities, including the question,...
by Michelle Lopez | Jan 29, 2016 | Blog
It took me a long time to understand the saying, “Don’t cast your pearls before swine.” Jesus said that. And since I was forced to attend Catholic school as a kid for 10 years, naturally I rebelled against “all things Jesus” for a long time. It took a famous bad boy...
by Michelle Lopez | Jan 28, 2016 | Blog
Happy Thursday! The main law of the universe is “More life to all,” which basically means “growth.” We’re always growing. We’re always creating MORE of something. The only question is, more of what? That’s where our focus and our mind comes in. My recent travels to...
by Michelle Lopez | Jan 26, 2016 | Blog
Yesterday I got home after two weeks of back-to-back trips to San Diego, CA, and New York, NY. I’m still processing my experiences…but in the meantime, here’s an interesting scenario that popped up on one of the plane rides back home. I overheard a young woman talking...