How to Profit with Customer Spotlights

“Stories are equipment for living.” – Kenneth Burke True… but you need to make sure your “stories” are positive and forward-moving! Enter customer spotlights: a unique form of content writing that sells. <— I explain in this post what...

The Customer is NOT Always Right!

Popular business advice says, “The customer is always right.” On the surface, this seems true. But if you look deeper, you’ll see that this conventional wisdom reeks of people pleasing. And it plays off some of the deepest human insecurities, including the question,...
Lessons in New York: The Mind is a Powerful Thing

Lessons in New York: The Mind is a Powerful Thing

Happy Thursday! The main law of the universe is “More life to all,” which basically means “growth.” We’re always growing. We’re always creating MORE of something. The only question is, more of what? That’s where our focus and our mind comes in. My recent travels to...

[Anti-Marketing Tip] Enable No One

Yesterday I got home after two weeks of back-to-back trips to San Diego, CA, and New York, NY. I’m still processing my experiences…but in the meantime, here’s an interesting scenario that popped up on one of the plane rides back home. I overheard a young woman talking...