by Michelle Lopez | Aug 10, 2022 | Blog
Memorable dates with your partner are a must… otherwise, the relationship fizzles out and dies. My man, “Dan the man” (otherwise known as “Babe”) took me on a surprise date this past weekend. Ten minutes before we got there, he told me...
by Michelle Lopez | Jun 28, 2022 | Blog
As a copywriter, content writer, and editor, I’ve been helping business owners write in a way that builds strong, memorable brands for over ten years. My #1 goal has always been the same: to help business owners profit big through their writing. Most of my clients...
by Michelle Lopez | Jun 9, 2022 | Blog, Content Writing
A subtle distinction between 2 types of writing that can make your business very profitable—content writing and copywriting. Content is where you motivate, educate, and inspire (MEI) people. Nothing is offered. Nothing is pitched. Nothing is being sold. It’s...
by Michelle Lopez | Apr 18, 2022 | Blog, Content Writing
The news is usually full of shit, but when you find a current events piece that relates directly to your business, product, or industry, use it! The “contrast email” is all about comparing and contrasting two different ideas. One idea is plaguing and...
by Michelle Lopez | Mar 7, 2022 | Blog
As an entrepreneur or business owner, you can make it rain money. …But not when you’re focused on 1 hater, 1 negative comment, 1 bad lead, or 1 loser client who didn’t pay. Your thoughts are like an umbrella. If you’re thinking about 1 bad experience—and you’re...