Protect Yourself from “Low Value Conversations” (LVCs)
A Low Value Conversation (LVC) is one that has little or no value. At best, it’s small talk or chit chat. In its worst form, it can create or reinforce negative ideas in the minds of those participating in the conversation. LVCs are dysfunctional on some level,...The Simplicity of a Task
As I was hand-washing my newly painted car, running the towel over the metallic black surface, watching suds spill over onto the pavement… I thought about how simple it is to actually carry out a task. Doesn’t matter what the “task” is,...The Top 10 Characteristics of Successful Emails that Sell
The first time I wrote a sales-generating email was in 2010. I remember it like it was yesterday. I wrote ONE email for a client, and the result was $1500 worth of sales in a single day. This was after months of her struggling to get ANY sales at all. She was floored....$119K in 30 Days Using Direct Email
When Abby Epstein and Ricki Lake raised $119K in 30 days to fund their upcoming documentary, “Sweetening the Pill,” — they did it by tapping into email lists. In other words, they found lists of people who were most likely to support the documentary,...“Every Business Owner Should Read This Book!”
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