by Michelle Lopez | Aug 16, 2023 | Blog, Copywriters
Be prepared to have your mind blown, aspiring copywriter! In order to become a 6-figure copywriter, all you need to do is re-visit some basic third grade math… in particular, simple multiplication. Do you remember how to multiply? If not, let me refresh your...
by Michelle Lopez | Nov 29, 2022 | Case Studies, Sales Copy Tips
Today I’m doing an analysis on a sales page I love by the @tuttletwins. tuttletwins.com According to this page, their children’s books have sold 4 million copies so far. (I remember a year or two ago when it said 2 million.) Read this full post if you’re a...
by Michelle Lopez | Aug 10, 2022 | Blog
Memorable dates with your partner are a must… otherwise, the relationship fizzles out and dies. My man, “Dan the man” (otherwise known as “Babe”) took me on a surprise date this past weekend. Ten minutes before we got there, he told me...
by Michelle Lopez | Jun 28, 2022 | Blog
As a copywriter, content writer, and editor, I’ve been helping business owners write in a way that builds strong, memorable brands for over ten years. My #1 goal has always been the same: to help business owners profit big through their writing. Most of my clients...
by Michelle Lopez | Jun 9, 2022 | Blog, Content Writing
A subtle distinction between 2 types of writing that can make your business very profitable—content writing and copywriting. Content is where you motivate, educate, and inspire (MEI) people. Nothing is offered. Nothing is pitched. Nothing is being sold. It’s...