by Michelle Lopez | Dec 16, 2023 | Ask Michelle Anything
Hi everyone! I’m starting a new weekly series called, “Ask Michelle Anything.” If you have a question about how to land high-paying copywriting clients, how to confidently charge more, how to manage your energy as a copywriter, or anything related to...
by Michelle Lopez | Dec 13, 2023 | Blog, Interviews
When I was 19 years old, broke with not 1 single writing client to my name… a pen pal told me, “You should go into the Air Force, learn Farsi, and become a war correspondent.” I was like, “Yeaaaaa, that’s definitely not happening....
by Michelle Lopez | Sep 6, 2023 | Blog
I’m not a fan of cold pitching someone. However, it CAN work… if you follow some simple rules. 1) Remember that there’s a real human being on the other end of your pitch. They may have three kids, two wiener dogs, and a truck load of “to...
by Michelle Lopez | Aug 16, 2023 | Blog, Copywriters
Be prepared to have your mind blown, aspiring copywriter! In order to become a 6-figure copywriter, all you need to do is re-visit some basic third grade math… in particular, simple multiplication. Do you remember how to multiply? If not, let me refresh your...
by Michelle Lopez | Nov 29, 2022 | Case Studies, Sales Copy Tips
Today I’m doing an analysis on a sales page I love by the @tuttletwins. tuttletwins.com According to this page, their children’s books have sold 4 million copies so far. (I remember a year or two ago when it said 2 million.) Read this full post if you’re a...