When Life Hands You a Psychopath

Sometimes I think I was put on this earth to witness darkness, precisely so I could understand what health, light, and love are NOT. That contrast provides razor-sharp understanding of each. When you know exactly what’s healthy, versus what’s unhealthy,...

Why Marketers are Getting CRUSHED!

Traditional marketing is dead. The shit just doesn’t work! People are tired of being marketed to. They want smart, valuable, helpful content…not trite marketing slop. If you try to market yourself in traditional ways, your biz will crumble. Hillary Weiss,...

~Your Audience Will Eat This Up!

Just got off the phone with my book coach… We were talking about how so many consumable product companies LIE to the general public. It’s become the norm. Whether it’s a “lie of omission” (e.g., not stating that their product contains...

Equifax’s Lame Canned Apology

I’m taking a moment out of my busy Sunday to remind you of this important anti-marketing principle: Apologies are best served fresh, not canned! I’m always fascinated by how corporations try to cover their ass (CYA) with canned apologies. Take the credit...