by Michelle Lopez | May 3, 2018 | Blog
I wrote the following interview as an example of a customer spotlight, a unique form of content writing that helps businesses sell more of their products online. This spotlight features Ryan, who is an avid fan of YNAB (“You Need a Budget”). YNAB is the...
by Michelle Lopez | Apr 27, 2018 | Blog
Do you want to start increasing your online sales fast? If so, here’s a critical first piece of advice: The home page is dead…but LANDING PAGES are alive and well. What do I mean by this? Simply that people no longer hang out on website home pages. In the...
by Michelle Lopez | Mar 21, 2018 | Blog
Forget reaching out to “influencers.” BE the influencer. This is tip #10 from my report, “10 Anti-Marketing Tips: How to Sell Without Being Sellout.” The idea of reaching out to influencers to promote your product to their lists and their followers is...
by Michelle Lopez | Mar 18, 2018 | Blog
Yesterday’s hike was an intense mental challenge. It wasn’t physically challenging… but when your mind is being tested from every angle, then an easy physical activity easy seems harder. The hike started off flat and windy… “This is...
by Michelle Lopez | Mar 7, 2018 | Blog
Happy Wednesday, anti-marketer! “If you see a flaw in another person, it’s your vision that needs correction.” This is a quote from the book, The Four Spiritual Laws of Prosperity by Edwene Gaines. It jumped out at me this morning. I used to be the...