You are NOT Your Ideal Customer
One of the lessons I learned in Burbank this past weekend is that you are not your ideal customer. In fact, your ideal customer is far different from you. Worlds apart, usually. The things you do, they don’t necessarily do. The things you prefer, they...Pad Thai and Bees
Yesterday I got back from Burbank. Spent an intense three days with a room full of strangers, who by the end of weekend, I felt like I knew their souls. I do this every so often, meet with other high-level people with the specific intention of understanding some...Big Money in Email Followups
The email followup is a simple, yet underutilized tool that can add hundreds of thousands of extra dollars to your revenue. The year was 2011. I had reached out to a potential client asking if they needed help with copywriting. I knew they were already successful....Adventures in North Platte, NE!
I positioned myself on the dusty ATV. Dan climbed onto the seat behind me, as it was my turn to drive…hell yeah! Sticky from the Nebraska summer heat, our bodies were slightly covered with dirt. I gripped the rubber steering hand controls. Squeezed the accelerator and...“Every Business Owner Should Read This Book!”
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