Anti-Marketing Case Study: Dave Ramsey
Dave Ramsey is a great example of an anti-marketer. Unlike the credit card industry — which TARGETS users and gets them hooked on debt for life — Dave is busy helping people get permanently out of debt. He advises ditching your credit cards altogether. He...Low Volume, High Margin $$
“Hitting 50K per month doesn’t mean a thing if it costs you 50K to get there,” says Profit First professional, Amber Dugger. If you made 50k in revenue last month, but you spent 50k to do that… then your profit was $0. (Your stress levels were...Quick Sales Copy Tip: Give the Impression of Increase
You want better-performing sales copy? Then study the chapter “The Impression of Increase” from Wallace Wattles’ book, The Science of Getting Rich. The book is not about sales copy…BUT it’s about conveying the impression of increase and...Exploring Ancient Mayan Lands
Exploring new cultures and places does not come naturally to me. I’m more of an explorer of ideas — going deep (not wide) into ideas that are truth-based. You could say I’m an “intellectual explorer.” I could read the same book 10 times and get deeper understanding of...“Every Business Owner Should Read This Book!”
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