by Michelle Lopez | Aug 15, 2024 | Blog
Have you ever found yourself saying, “We’re not sure what’s working in our marketing and what isn’t”? If so, you’re not alone. This is one of the most COMMON and COSTLY issues businesses face. When your marketing efforts are scattered, and you’re dabbling in 5-10...
by Michelle Lopez | May 28, 2024 | Blog
There’s a big debate going on about whether AI (artificial intelligence) will take over copywriting for businesses. People seem to be in 3 camps, from what I’ve observed: Camp #1: “Fuck AI.” Some business owners hate the concept of AI and...
by Michelle Lopez | Jan 14, 2024 | Ask Michelle Anything, Blog
This week’s question for “Ask Michelle Anything” comes from Meagan. Question: Hi Michelle. I just wanted to reach out! I finished your book (in 2 days!! Lol) and absolutely LOVED it! Shane Ellison is a friend of my husbands and highly recommended it when we...
by Michelle Lopez | Jan 3, 2024 | Ask Michelle Anything, Blog
This week’s question for “Ask Michelle Anything” comes from Taneet. Question: I’m wondering if you have any tips for crafting the best cover letter and resume for a copywriter? Michelle’s Answer: Great question! This is a common concern for newbie...
by Michelle Lopez | Dec 16, 2023 | Ask Michelle Anything
Hi everyone! I’m starting a new weekly series called, “Ask Michelle Anything.” If you have a question about how to land high-paying copywriting clients, how to confidently charge more, how to manage your energy as a copywriter, or anything related to...