“Why Won’t You Take My Money?” (On Friction)

If given the choice between two equally amazing, similar products placed in front of them…which one does the customer choose? They choose the one that’s easiest to order. They choose the one that makes their life simpler. Many entrepreneurs make it difficult (or near...

YOU are the Key to a Stellar Brand!

What’s the secret ingredient that really makes your brand shine? It’s YOU! Often companies do not have a “human” anywhere on their website. It’s faceless, nameless, story-less…and hero-less. One of the keys to strengthening your...