by Michelle Lopez | Jan 17, 2020 | Blog
Complexity is the enemy. That’s why I have one rule above all else, when it comes to writing emails to your list: Keep your emails simple. Keep everything super clean, easy to read, and easy to understand. Each email you write should be as simple as possible,...
by Michelle Lopez | Jan 10, 2020 | Blog
There’s always something “bad” going on in the world. But if you focus on it, and get depressed about it… then you lose your ability to focus on your work. The best way to help the world is to be really successful at your own work — i.e.,...
by Michelle Lopez | Jan 2, 2020 | Blog
Here are some GREAT books that I read in 2019. I recommend you check out anything that jumps out at you: The Entitlement Cure: Find Success at Work and in Relationships in a Shortcut World – by John Townsend The Millionaire Next Door: The Surprising Secrets of...
by Michelle Lopez | Jan 2, 2020 | Blog
Here’s an interesting quote from the book Thou Shall Prosper by Rabbi Daniel Lapin (one of the many books I read in 2019! See my reading list). It’s from the chapter on “learning to foretell the future”: “There’s a lot of wisdom to...
by Michelle Lopez | Oct 11, 2019 | Blog
I’ve been studying email autoresponders for 9 years. (And also, email newsletters.) The most effective ones — that bring in the most money, and which people like reading the most — have zero fancy gimmicks: No graphics, no pics…just plain text and short, simple...