by Michelle Lopez | Jan 2, 2020 | Blog
Here are some GREAT books that I read in 2019. I recommend you check out anything that jumps out at you: The Entitlement Cure: Find Success at Work and in Relationships in a Shortcut World – by John Townsend The Millionaire Next Door: The Surprising Secrets of...
by Michelle Lopez | Jan 2, 2020 | Blog
Here’s an interesting quote from the book Thou Shall Prosper by Rabbi Daniel Lapin (one of the many books I read in 2019! See my reading list). It’s from the chapter on “learning to foretell the future”: “There’s a lot of wisdom to...
by Michelle Lopez | Oct 11, 2019 | Blog
I’ve been studying email autoresponders for 9 years. (And also, email newsletters.) The most effective ones — that bring in the most money, and which people like reading the most — have zero fancy gimmicks: No graphics, no pics…just plain text and short, simple...
by Michelle Lopez | Sep 2, 2019 | Blog
If given the choice between two equally amazing, similar products placed in front of them…which one does the customer choose? They choose the one that’s easiest to order. They choose the one that makes their life simpler. Many entrepreneurs make it difficult (or near...
by Michelle Lopez | Aug 18, 2019 | Blog
What’s the secret ingredient that really makes your brand shine? It’s YOU! Often companies do not have a “human” anywhere on their website. It’s faceless, nameless, story-less…and hero-less. One of the keys to strengthening your...