Create Your Own Future
There’s a great quote from the book, How the Mighty Fall by Jim Collins: “…it’s far better to create your own future repeatedly, than to wait for external forces to dictate your choices.” (p 27-28) Amen. I love that quote. Being an...Discount Without Cheapening Your Brand: 6 Guidelines to Follow
You can make big money by offering discounts, as long as you approach it with the right mindset. Discounting should never be your primary “go-to” strategy for selling. But you can use it occasionally and strategically to profit big. Smart discounting opens the door...Email Basics — Cheat Sheet for Anti-Marketers
10 Tips for Writing Successful Emails
Complexity is the enemy. That’s why I have one rule above all else, when it comes to writing emails to your list: Keep your emails simple. Keep everything super clean, easy to read, and easy to understand. Each email you write should be as simple as possible,...
10 Tips for Writing Successful Emails
How to Best Help Others
There’s always something “bad” going on in the world. But if you focus on it, and get depressed about it… then you lose your ability to focus on your work. The best way to help the world is to be really successful at your own work — i.e.,...“Every Business Owner Should Read This Book!”
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