by Michelle Lopez | Nov 6, 2020 | Blog
“I want to change the world,” says the person who is not satisfied with their world. You can’t change the world… that’s hubris. (And it’s God’s job, not yours.) Nor should you want to change the world. (Too stressful.) You...
by Michelle Lopez | Oct 26, 2020 | Blog
There are so many editors in the world… what makes me different? I believe each client is their own unique universe. When I work with you as a client, I go deep into your world, your way of seeing things, your product/service, your business. This is why I have...
by Michelle Lopez | Oct 22, 2020 | Blog
Recently I was interviewed by Charlie Maginness of “The Projector Movement.” If you’ve never heard of “Projectors,” they’re one of four Human Design types. Human Design is a system that explores the energy of human beings....
by Michelle Lopez | Oct 20, 2020 | Blog, Sales Copy Tips
“The definition of genius is taking the complex and making it simple.” ― Albert Einstein There are a million ways you could express an idea… a million ways you can write a particular sentence, paragraph, or article. What’s the best way? Ah, the...
by Michelle Lopez | Oct 14, 2020 | Blog
I’m an intuitive, big-picture person, and I don’t need a lot of facts, data, or pros and cons lists to be able to know if something is true or not… or to be able to discern whether something (or someone) is healthy for me… or not. It’s...