8 of My Favorite Tools to Use as a Copywriter
This week’s copywriting question #004 comes from Alex. Question: What are some of your favorite tools that you use on a regular basis as a copywriter? Michelle’s Answer: There are some tools that I use daily and others that I use less frequently (such as weekly or...How Can I Get My Spouse to Support My Copywriting Goals?
This week’s copywriting question #003 comes from Anonymous. Question: My husband often guilt-trips me for not bringing in enough income from my copywriting business to contribute to our household budget. He’ll have a passive aggressive or critical tone of voice...[Anti-Marketing Tip] Don’t Sell Victimhood—Sell Empowerment
If you’ve been paying attention, you’ve probably noticed that modern marketing loves to sell one thing above all else: victimhood. Turn on the TV, and you’re bombarded with ads dripping with it. One minute, there’s a Big Pharma ad spouting off a laundry list of...What Copywriting Samples Should I Include in My Portfolio?
This week’s copywriting question #002 comes from Jayde. Question: Right now I have a bunch of random samples in my copywriting portfolio such as articles, an email newsletter, and an interview teaser email. When I send my portfolio to potential clients who ask for it,...“Every Business Owner Should Read This Book!”
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