People ask me all the time for help with marketing and writing strategy.
Do you know what the best strategy is for YOU personally?
It’s being your best self in all areas…
You may not realize this, but no marketing strategy or tactic will work if you’re continually showing up sloppy in any area of your life.
Sloppiness may have been politely tolerated pre-2020, but now people are disgusted by it.
Think:
– following through on your word (from the small stuff to large stuff…)
– eating in a way that gives you high brain function, high energy, no mood swings
– exercising properly, going hard on your workouts
– taking care of shit, not crumbling at the first excuse
– feeding yourself intellectually, emotionally, spiritually, physically (whatever you need), but not overindulging to the point of gluttony
– addressing your weaknesses, not hiding from them
THESE are the things that make people want to pay attention to you and listen to you… let alone your business!
THESE are what make people excited to buy from you! (and not because you slammed them with a predatory persuasion script).
All areas of your life need to be congruent with your best self. That’s your best marketing strategy!
Strive to be PRECISE in all areas. Let that sloppy, complacent, excuse-filled version of you die to the “pre-2020 archives.”
…Otherwise you’re just lying to people with your actions (or inactions).
This morning, I woke up at 6:26 am like I do every morning. I did my self-reflection and journaling. I made a breakfast that won’t trash my brain or energy. I set my intention for the day. I replied to all client emails, leads, and scheduled calls. I responded to all feedback from my book buyers. I did my prayers, my blessings, and let go of anyone who “wronged” me.
Before I talk to anyone today, I do my daily 100 burpees, plus workout!
Sweating out toxins, and fatiguing my muscles, guarantees I’ll be emotionally present and grounded during all calls. I can handle whatever comes up.
My body will have released any anxious or tense energy.
Doing these daily workouts IS my baseline “marketing” strategy!!
As someone with weak upper body strength, I know I need to build up my arms with more pushups. I can lift 50 pounds with biceps, but pushups are my weak area!
So I focus on arms. I do pushups from different angles, with different styles. It hurts… it sucks… and it’s the gateway to everything else I want. All the book sales in the world don’t matter if I can’t look myself in the mirror and know I can’t do simple pushups.
By the time I talk to clients this afternoon, I’ve got endorphins pumping through my system, a natural “high” in my attitude, and healthy pride oozing out of everything I do.
Without this daily foundation… no marketing strategy or tactic will ever fucking work!
So it’s less about a “tactic,” and more about who you’re creating yourself to be each day.
I delve more into this in my book, The Anti-Marketing Manifesto: How to Sell Without Being a Sellout.
Click here to see available retailers who sell it!
If you haven’t read the book yet… treat yourself to some huge insights on being your best in business (and in all areas!).
If you’ve already read it, give it to a friend in business who needs a wake-up call.
Michelle
Author, The Anti-Marketing Manifesto
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 