Like many business owners, I wasted a lot of time trying to promote my business on Facebook.
And by “promote” I mean posting thought-provoking quotes, informative articles, funny cat videos, and links to my blog articles on my personal Facebook page. Then I dabbled with a couple paid ads and got sucked in a loophole of stupid “rules” to follow.
This is what many home-based business owners do…they post things on Facebook because some marketing expert told them it’s “the thing to do.” Or they looked around and saw everybody else doing it. To their dismay, they get shit-all results. They didn’t drive any sales.
Even if you DO succeed on Facebook, you do so at the expense of humanity.
You see, Facebook is the ultimate “open gash wound” of time-wasting. It breeds wasteful behaviors among those who use it.
Facebook is a good place to spy on people, brag about how great your life is, boost your image, and basically be a narcissistic fuck.
I’m not saying everyone who uses FB does this…but most do.
Millions of hours of productivity have been lost, courtesy of Facebook. Thousands of books will never be written. Thousand of problems will never be solved. Countless products will never be born into existence — all because people are too busy scrolling their entire fucking lives away on Facebook instead of creating something of real value.
Yes, it’s humans who ultimately CHOOSE to go onto the site. But the site itself is flawed…just like the American medical system is flawed, in that doctors are only rewarded when patients are sick, not when they’re healthy.
Fundamentally, advertising on Facebook is bad karma.
Just by playing on there, you’re subtly vouching for the culture of time-wasting, while enabling people to squander their lives away. In order to be successful advertising on Facebook, people have to already be wasting time before they can click on your ads or promoted posts.
Do you want to target people who are killing time, frittering their lives away? Or do you want to target people who are intentionally searching for the product/solution you sell?
Looking back on my adult life, nothing good ever showed up as a result of me browsing a time-wasting site like Facebook. Everything good that’s ever shown up came after I intentionally did a search for it — whether it was on Google, another search engine or website, or someone I reached out to on purpose.
Think about that.
The difference between “intentional behavior” and “killing time” is massive.
It’s better to get in front of people who are intentionally searching for your kind of product. That’s the way to drive sales.
How do you do that?
By working with me, that’s how. And if that’s not possible, the second best option is to read my blog articles and apply what you learn to your own home-based business.
What’s my secret for driving sales? Writing and sending emails to a targeted list of people who intentionally searched for your solution. Then strategically growing that list over time. That’s it.
That’s the key to sales…not squandering your time or money on Facebook.
(And if you’re not getting stellar sales from your email list, then you need my help.)
Nobody wants to do email, because it’s not sexy…it’s not the latest, newest brightest shiny object… it’s old school.
But it works!
The big paydays that come from writing good emails never get old.
Talk soon
Michelle
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 